How can companies improve?
The first goal is to align sales and marketing. Most people assume these are the same function. The words even come together as a package, “Sales & Marketing”. But it’s rarely true. The marketing message is going to one set of people, and sales are talking to another set. It’s vital to get the two departments working together. We’ve found if you are marketing to the same people your sales people are selling to, that client is five times more likely to re-share your marketing message with their peers.